UK contact lens subscription service Waldo eyes expansion in the US

Waldo, British, please contact customer service lens won $5 million (£3.8 m) in funding from investors like spies a bigger piece of the US market.

The company has already signed up 50,000 customers across the UK and the EU and eyeing plans to open an office across the Atlantic ocean after starting the match in the US last week.


Its new backers include tinder founders Sean rad and Justin mateen, UK yuh businesses in the US venture capital firm, tectonic capital, and Nigel ray, owner of the Saracens Rugby club are also on Board.

DOE Ashley, the founder of Waldo, said that the company benefited from renewed investor interest in startups, consumer goods once the dollar shave club, a similar service, but for the blades, was bought by Unilever two years ago for $1bn.

She added: “we wanted to create a brand that was much more consumer-friendly and positive discussions around contact lenses back to vision and learning, in contrast to the device for people who can’t see.”

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