The makers of Toblerone increased the gap between the distinctive triangular pieces of chocolate in a quest to escape her prices up, the fans described as “silly,” “ridiculous” and “just a fool”.
A statement on the Facebook page of the brand says that the higher cost of ingredients had in mind, she decided to reduce the weight of two bars of Toblerone in the UK. He reduced bars 360g 400g and 170g 150g bars in order to maintain retail prices.
The change means that the gaps between the blocks are wider than the blocks themselves. One customer described the bar as looking “like a weird “knock” from myself.”
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Explaining the changes in a statement on the Facebook page of Toblerone said: “like many other companies, we are experiencing higher costs for many products.
“We hold these costs as long as possible, but in order Toblerone … remains available and retains a triangular shape, we were forced to reduce weight in just two of our bars in the UK, from the wide range available Toblerone products.”
Customers responding to the post was scathing. Richard Cristiano Tamerighi wrote: “[it is] just dumb change the shape of the trademark of its flagship product. If you’re really worried about customers Toblerone you should talk with them.”
Michal TAT wrote: “it must be up there with stupid corporate decisions of all time. You have a few premium chocolate bar, which is very well known for its characteristic shape, and to save, you change the shape? Now you have a premium-priced product that looks like a weird knock-yourself.”
Alistair Calder wrote: “absolutely ridiculous decision!! … I will never buy one of these”.
And Lee Yarker said: “it is fair to reduce the weight of the bar, but why the big gap between the segments? Looks stupid IMO [in my opinion], you could have just made the panel shorter and kept the original design.”
Former Deputy Prime Minister John Prescott, labour proposed to change the attitude of leaving the UK to vote. He wrote:
Quarter and month real.
Via @markcjgreenwood #Toblerone pic.twitter.com/VyFT7KGDvv
8 November 2016
The press-Secretary of mondelis in U.S. food and beverage Corporation, which owns the brand toblerone, said the price increase was not related to quarter and month. However, it comes after a number of companies seek to raise prices to compensate for the effect of deep pound after a vote to leave the EU.
On Sunday, it became clear that birds eye fish fingers and chips walkers joined Tayf and Unilever, owner of Marmite, as well as a number of smaller firms in the industry battle rising prices caused by the 14.5% fall in the value of the pound sterling against the Euro and 18% against the dollar after the referendum.
Toblerone was created in 1908 by Theodor Tobler, second generation chocolatier from Bern, Switzerland, in collaboration with his cousin Emil Baumann. Its name is a portmanteau of the Creator by name and by “it”, the Italian word for honey and almond nougat.
Own website Toblerone with pride tells how in the following year he became the first milk chocolate with almonds and honey, to be protected by intellectual property laws, after Tobler successfully applied for a patent to cover its production.
Although many believe that the shape of the bar’s words evoke in the Swiss Alps, a belief no doubt perpetuated the image of the Matterhorn on the packaging, it is believed that is a myth. Years later, sons Tobler said that their father got his inspiration from the dancers of the Folies bergère of Paris, which formed a pyramid at the peak of their show.