Marks and Spencer teams with Microsoft to bring artificial intelligence in stores

Marks and Spencer turning to artificial intelligence to sharpen its appeal to customers through the “game-changing” partnership with Microsoft.

The retailer has partnered with experts in AI in the US tech giant to explore how technology can improve the shopping experience on the high street.

M&s was secretive about how mA can be applied, but chief Executive Steve Rowe said that he could prove “game changer” for the retail industry in the UK.

It is reported that Microsoft is working on technology that will eliminate cashiers and a queue in a call to the automated Amazon store.

Mr. Rowe said, “M&s is converted into a digital first retailer at a time when the industry is customer-led revolution.

“We want to be at the forefront of the movement cost to use the power of technology.”

M profit and enjoy 62pc in the background of drastic plans to close shop

This step is part of the core reload under Mr. Rowe, designed to restore the marking of the company.

M&s announced a five-year transformation plan last year aimed at “restoring the foundations” and transform its culture to faster, more compact and more digital-oriented business.

Mr. ROE previously criticized the seller for being “cumbersome” and “bureaucratic” structure, and store property which is not “sharp”.

However, the overhaul turned out to be painful for business. M&s was condemned to its second consecutive year of falling profits in may as he racked up a huge bill for closing up shop.

Profit before tax plunged 62.1 PC to $ 66.8 m for the year ending in March 2018, largely influenced £place 321.1 m costs associated with closing underperforming stores.

M&a stock price with 1 year

M&s joins forces with Microsoft in the midst of experiments on the high street, as retailers look to find new ways to coax customers into stores after online shopping.

The network plans to offer in-store health checks, together with a private health company bupa.

Game digital is trying to increase its financial performance, moving into the eSports market, creating in the areas where visitors play with each other for a fee.