Dutch brewer Heineken will take a minority stake in the Brewery Beavertown, to give the London beer kettle at £40 million it needs to build a new brewery and visitor.
Beavertown based on Logan plant, son of British rocker and frontman of the band “led Zeppelin” Robert plant, announced the deal Thursday, the end weeks of speculation about the partnership.
This latest addition to the craft beer portfolio of the second largest brewing company, after a series of deals, including the London Brixton brewery and Lagunitas, California.
Beavertown, known for its bright, cartoon-covered cans with names including gamma-ray American pale ale, announced that it plans to build a facility hectoliter 450,000 in London, which would increase its production capacity tenfold. This will allow you to create up to 150 jobs.
Said that the factory was studied and other financing options, including crowdfunding and private capital, but rejected them as unsuitable.
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Heineken confirmed that it is a minority stake in Beavertown, but declined to give any financial details. He said the £40m cost of the brewery.
“We love what they do and are pleased to be able to help them to do more”, “Heineken”, – said in a statement. “Our investments minority means that they can make their dreams a reality Beaverworld”.