British technology expensive hand company agreed to buy us-based data the analytical data of the company the treasure, according to a report by Bloomberg.
The trove of data can fetch about $600 million (£457m) in the sale, the sources said, asking not to be identified because the deal is not yet public. Press Secretary of the arm declined to comment. The representative for the information of the treasure did not immediately respond to requests for comment.
The acquisition is part of a push lever in the “Internet of things” – the concept of everyday objects without being connected to the Internet and each other, feeding information back to their owner.
For businesses, this can mean more effective work, for example, more effective control of repair and maintenance services, while for consumers it aims to give a more personalized service.
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In June, arm, headed by chief Executive officer Simon Segars, announced the acquisition of the technology Stream, Glasgow is a company that improves connectivity for Internet of things devices.
Softbank, which bought Cambridge-based chip-maker arm in 2016 at 32 billion dollars, is interested in investing in the field of artificial intelligence, driverless cars, Internet of things, robotics and ride sharing, chief Executive Masayoshi son said.
The company announced a 34 billion of transactions last year, according to data compiled by Bloomberg, and investing in technology companies through its Fund of about $ 100 billion vision.
The scale of the Foundation’s vision enabled the investment group to take the world of technology companies by storm, pushing up the valuation of start-UPS and in some cases even offered more money for investment than companies in which would like to take.
Other high-profile investments made by softbank to share office group WeWork and robotics company Boston Dynamics, which he bought from parent company Google in alphabetical order.
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Treasure data raises $25m in 2016, and with the support of investors, including Sierra ventures and the SBI, a former subsidiary of Softbank.
The purpose of the acquisition, which is based in mountain view, California, develops products to help companies analyze data for marketing and other purposes, such as dealing with a dramatic increase in data from the product launch or gathering information from sensors according to its website.
The company’s products are used in automotive industry, retail, Internet of things and the entertainment industry, and the company said that its customer-data platform can help users to compete with the “giants of data, such as Netflix, Amazon and Facebook.”