If you are watching your weight, but struggle to give up chocolate can be some relaxations in the regime, as Cadbury is to launch a new version of its famous purple livery of the dairy milk bars with 30% less sugar.
Lower sugar bar took a team of 20 scientists, nutritionists and chocolatiers almost two years of refinement, says the company. The recipe is not to rely on artificial sweeteners, colourings or preservatives, but instead includes more fiber in place of some sugar.
However, the confectionery giant without risking the wrath of the dairy aficionados and intends to sell a new bar with those made in the original recipe, although he insists that the diet version tastes.
“We have tested this with hundreds of customers and they love it,” said Glenn Katon, President Northern Europe of the company “mandalis”, US multinational company, which bought Cadbury in 2010.
“It is very difficult to reformulate the chocolate, because it’s just cocoa, sugar and milk and if you take one thing, it changes the structure,” said Cato, who argued that he could barely feel the difference between the two bars. “We used fiber as an alternative to some of sugar and found that it has no adverse effect on taste or structure.”
The food industry is under growing pressure from the government to cut the sugar content in their products on the background of the crisis of obesity that helps the most overweight nation in Western Europe.
In April the tax on sugar in force, but prior to the expiration of this period, many drinks, including IRN-BRU, sprite, Fanta and Dr. pepper was changed to avoid a new tax or avoid its performance.
Milk was launched by George Cadbury, a Scion of the founding family of Quakers in England in 1905 and is the largest brand by sales in the UK. However, despite the growing levels of obesity, chocolate sales are actually in decline, because the major supermarkets moving confectionery products from their removal and alternative sugar hits supplied brands.
Company mondelez also is under low pressure from main competitor of nestlé, which claimed a world first in March on the restructuring of the sugar used in confectionery to make white chocolate with 30% less sugar than the regular brand Milkybar.
Despite the drive to eliminate sugar, said Cato, he would be a controversial step to just axe the current recipe. “Consumers love the original Cadbury dairy milk,” he said. “We want to offer this as a choice, not as a replacement for people who want to be pampered. We believe offering 30% less sugar [bar] is a more balanced approach than to do something controversial, how to make Cadbury dairy milk.”
In 2016, public health England (FA) set voluntary target for industry to reduce sugar levels in products that contribute most to children’s intake of calories by one-fifth by 2020. However, in may it became clear that manufacturers and retailers missed the first stage of achieving a 5% reduction in one year.
“We are pleased that mondelez is the latest household name to commit to healthy products,” said Dr Alison Tedstone, chief nutritionist at PHE. “This statement shows a decrease in sugar chocolate confectionery is possible and we look forward to future reductions in more of their confectionary range.”