BT Sport has agreed a four-year extension of its deal with the specialist sports producer Sunset+vine, motion that reduces costs and provides coverage up until your last football rights deal with the Premier League expires.
Sunset+Vine will continue to produce Premier League and the football League Europe and Premier Rugby aviva, until 2022. The agreement is expected to be confirmed tomorrow on two sides.
A new contract for 1200 hours in the air per year also includes the production of works on the new rights acquired by BT sport, such as Australian cricket big bash.
It is clear that BT is extruded Sunset+Vine to reduce costs in exchange for the certainty of a four-year contract. The previous expansion lasted only two years.
Communication accounts for about one third of the revenue of the company Sunset+Vine, which was £54M in 2016, the last year for which there are. Its parent company, Tinopolis, which also makes the time for Bi-bi-si, in the past year was purchased by private ownership of capital from management.
BT first appointed Sunset+vine shortly after his sudden RAID Premier League auction in 2012. It was the creation of a complete infrastructure of broadcasting in the next few months to challenge sky sports. Sunset+vine now employs about 80 people at the headquarters of BT sport at the Olympic Park in East London.
The production was renegotiated amid major changes in the strategy of BT TV.
An agreement was signed with the sky last year, to supply its channels to satellite homes in bulk and resell games in exchange as part of BT TV. The movement to neutralize the rivalry between the two going into three-year Premier League rights auction in February and a mean value of the upper right of the football flights will increase dramatically.
From 2019 BT will pay £295m crashed in the year to 32 matches per season, compared to £320M in 42 games in the current Internet.
After a “torrid” 18 months BT is trying to regain momentum with a revision of their consumer packages combining mobile and broadband as a Single service connections.
Sport should be deployed as a method to retain subscribers and encourage them to upgrade to more expensive data packages. By 2022, the company spent approximately £5 billion on the rights to sports.