In December, a team of workers in Bartonville, Texas, set to eliminate potholes in the city. They filled in eight holes and at the end of a hard day’s work, they shared a pizza. There was nothing particularly remarkable in the work, with the exception of the logo painted on the side of equipment on the cones is used to stop motion and even sprayed on fresh asphalt: Domino’s Pizza.
Bartonville is one of four cities where fast-food company cooperates with local authorities in order to help fix their roads. The project titled civil works for the construction of pizza, the first Domino has worked with local authorities to try to project infrastructure, although the one who experienced one of his thick, sticky slices of cheese sinks to the bottom of his stomach may not be completely surprised to learn that they go into the cement business.
Domino’s claim they make that step, because potholes and bumps in the road can lead to “permanent damage to your pizzas”. They even put Gopro inside the box of pizza to show how bad the potholes can be large pepperoni with extra cheese.
A more likely reason for the sudden move in the repair of the roads is good publicity. The campaign was created by CP+in an advertising Agency, which specializiruetsya on attracting media attention, claiming on their website to do, “it is written, what they talked about, and outrageously successful work in the world.” Free connection between roads, and pizza delivery is just enough to give justification Domino to participate in a massive campaign to demonstrate the company’s social conscience.
This does not mean that America could do with some help with your road system. The most recent studies of National transportation research Group found that 37 percent of major American roads are in poor or mediocre condition. Driving on these ruined roads cost American drivers $107bn each year, about $482 per driver, with the majority of this money goes to the repair costs of the car.
So far, Domino’s has made a very small dent in this problem: in the four cities they worked in they fixed a few of the hundreds of potholes, but most of them were in Athens, Georgia. In Burbank, California, they recorded only five, the funding for five employees to work for eight hours.
They say they are going to fix more, and not allowing people to nominate cities on their website. So if you have a pothole near the house may be worth sending him a line, ASO long as you live on a picturesque Avenue that will look good on ads.