Vegetable Burger that “bleeds” from the us brand for the meat on sale in the UK in tesco in the first week of August.
The Burger is the flagship company vegan friendly product that is sold after its launch in may 2016, the United States will be stored together with meat in 350 branches of Tesco, just in time for the end of the summer the British barbecue.
Unlike the controversial “lab-grown” meat developed in the USA for a Burger made entirely from plants, not the use of stem cells for animals in production, and not tested on animals. Each of them contains, coconut oil, potato starch 20 grams of pea protein, and uses beet juice to “Pump” a fleshy red color.
Vegan burgers: now juicy, pink and bloody
On a smaller scale for a hamburger and will go on sale at honest Burgers London circuit, along with beef and chicken options.
In addition to meat boasts that his product is available on the chilled meat counter along with animal products in 8,000 American grocery stores. Also on the menu at more than 10,000 restaurants.
“This strategy has been very successful in the US, where we now sell millions of burgers every month, and we hope we will see a similar positive reaction in the UK,” said Seth Goldman, in addition to the Executive Chairman of the meat. “We see growing demand for gourmet, vegetable proteins and are happy to serve that demand in the UK.”
As more British to drop meat from their diet for health or ethical reasons, manufacturers and retailers are trying to meet them. However, Goldman said that the company was intentionally the UK, an estimated 22 million “flexitarians” – those who love meat but want to reduce their consumption, as well as vegans and vegetarians.
Goldman said that because of the burgers we start in January 2017, there were more requests and interest from the UK than any other country outside of America. “The UK is our priority market is extremely exciting with a huge potential and this is only the beginning,” he added.
The launch of the UK follows the growth of lean in the US, where in the Los Angeles startup has attracted investment from the founders of Twitter BIZ stone and Evan Williams, Microsoft founder bill gates, former chief of McDonald’s don Thompson and actor Leonardo DiCaprio. Tyson foods, the largest U.S. meat processors, has acquired a 5% stake in the company.
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First for burgers sold out within hours when they were launched in may, 2016 store in Colorado. The manufacturer recently tripled the factory and production area in Columbia, Missouri, to meet the fast growing demand for For a Burger, and other “similar” meat products, including sausages and chicken strips.
Last week Sainsbury’s has strengthened its vegan and vegetarian we offer for sale two new vegetable products – burgers and minced beef in the fresh meat aisles 400 in their major stores. They are made of food Naturli’, which says that she was trying to keep up with demand since their launch in January in Denmark.
Meanwhile, frozen food giant Iceland will be in September, watch for the popular meat-free, no bull burgers, launched in April, the new range of alternatives that include “not-chicken”.